
Growth strategy
Why we stopped selling "SEO" as a standalone service
Ranking for the right keywords means little if the landing page does not convert. Here's how we restructured every SEO retainer around the complete journey.
The PNvexa journal
Short write-ups from the people actually running the campaigns and shipping the code.


Ranking for the right keywords means little if the landing page does not convert. Here's how we restructured every SEO retainer around the complete journey.

Skipping these leads to a logo that looks nice and says nothing about the business.

The four tabs we check first before touching a single budget setting.

A simple checklist that decides it in five minutes, not a five-hour meeting.

Three metrics per channel, one page, refreshed daily — the format that finally got read.

Fourteen items that mattered more than the twenty other tactics we tried first.

A twelve-point QA pass that catches the issues real users would have found first.