The PNvexa journal

Notes from marketing, design and dev.

Short write-ups from the people actually running the campaigns and shipping the code.

Growth strategy

Why we stopped selling "SEO" as a standalone service

Ranking for the right keywords means little if the landing page does not convert. Here's how we restructured every SEO retainer around the complete journey.

Branding

Five questions we ask before designing any logo

Skipping these leads to a logo that looks nice and says nothing about the business.

Marketing

Reading a Meta Ads account in under ten minutes

The four tabs we check first before touching a single budget setting.

Web & app

Choosing between WordPress and a custom build

A simple checklist that decides it in five minutes, not a five-hour meeting.

Growth

Building a dashboard clients open without being asked

Three metrics per channel, one page, refreshed daily — the format that finally got read.

Marketing

Local SEO checklist for a service business

Fourteen items that mattered more than the twenty other tactics we tried first.

Web & app

What we check before an app goes live

A twelve-point QA pass that catches the issues real users would have found first.

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